Mars has announced Maltesers are to become “Fairtrade”, providing $1 million in annual Fairtrade premium funds for cocoa farmers. However with this launch coinciding with the product’s 75th anniversary, could this be a marketing move instead of genuine CSR?
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I support it anyways! Even if the move is more motivated by marketing reasons than ethical beliefs, cocoa farmers will benefit from it.
ReplyDeleteA very interesting debate around this is how reliable audits of "fairtrade" companies are.